Ever wondered how to turn that extra space quickly into a shopping complex with an affordable budget? You can extend your retail space on a budget if your business is in a building that also has a parking lot or other open space around it.
Your pop-up can be used as a creative approach to display your products rather than constantly being a traveling exhibit. Within 30 to 90 days your plot will be buzzing with activity as you welcome more clients. Here are a few reasons to start now and take advantage of shipping containers for your retail outlet needs;
1. Reliable for seasoned events or occasions
There are events that often come in areas that are quite off-grid. These include and are not limited to rallies, camping, shows, and other temporary interaction that could need the sudden moving of many people. Container units offer a fast and reliable retail solution that is movable and still efficient.
The shipping container model is great because it is so portable. One may travel with goods because they are self-contained. Once on site it’s basically pull up, connect, and unlock the doors. This is practically a metal tent without the trouble of poles.
2. Enables choosing ideal locations
For your pop-up, you might look about for prospective places. Since shipping containers are portable, you can either go all out and invest in the purchase of a modified container specifically designed for your purposes, or you may organize a single event with a rental. After that, you might move from place to place to promote your brand.
There is a new trend in the mobile kitchens or dark kitchens that are strategically located to sell food through deliveries in urban centers. This takes advantage of mobility and the ability to utilize limited space. Henson Kitchens illustrates this trend more here.
3. Suitable for experiential retail campaign
The pop-up is the ideal illustration of experiential marketing in action, giving your customers fresh experiences while luring new customers to your brand. It offers a far more engaging purchasing experience and can be used in conjunction with other marketing campaigns.
By offering hashtags associated with your business and event, you can, for instance, create a backdrop for social media photos and promote sharing to increase interest.
4. Easy design and fast modifications
Most businesses are ideas against time for returns on invested resources. Designing and fabrication of a container take a short time and this saves a lot of time for investment. With simple, inexpensive changes to your container, you may actually achieve the optimal setting. Your container has the perfect layout, display equipment, and hookups after being adapted, enabling you to serve customers in a distinctive, welcoming environment.
Your personalized retail shipping container is readily and affordably made to order, so you don’t have to stress about leases or expensive upgrades. The perfect mobile shop space is then available whenever you need it. Here are some samples of these units done by ISM Containers already being used to offer pop-up retail/commercial solutions
5. Expand on your property and make your retail stand out
Containers enable creativity and allow for one to exploit commercial space fully since they also do not attract as many licenses to put up. Most counties still consider them as temporary structures and such are lenient on limitations and regulations. The uniqueness of using a container creative solution attracts customers easily. Nevertheless, to draw attention, one should highlight special offers, draw emphasis to new arrivals, or even include demonstrations. Ism Containers designs and fabricates shipping containers for all these and more uses. Container’s flexibility offers a reliable base for architectural/design freedom and being mobile makes it even more reliable for off-grid and temporary uses. Visit ISM Past projects to see more creative solutions that have been made out of containers.